The Pop Up Agency â€“ a team of young international entrepreneurs â€“ is making stops during their 15-week worldwide tour in cities including Shanghai, Singapore, Los Angeles, London, as well as Madison. The innovative team is gaining popularity for its fast-paced methodology where six interactive art directors immerse themselves in a challenge and deliver a concept and strategy within a 48-hour project window.
â€œMadison is the smallest city on our tour, yet, it has many similarities to the others we have visited,â€ said Maksimilian Kallhed, co-founder of The Pop-Up Agency. â€œThe Pop Up Agency is energized to experience Madison and design a concept to keep its name on the list of innovative destinations the likes of New York City, Tokyo and Amsterdam.â€
The Greater Madison Chamber of Commerce is hosting the team. They will be making cultural and business stops throughout the region (including visiting many Capital Entrepreneurs companies) from May 29-30 before presenting their concept May 31.