Madison and San Francisco based startup SnowShoe recently announced a $1M funding round. They had previously raised $2.5M in earlier rounds.
Founded by three UW graduate students in 2011, SnowShoe sells an intelligent piece of plastic that interacts with touch screens. Among its many uses, the plastic stamp allows users to instantly download music, authenticate purchases, and even transport real life toys into online video games. The newest round of fundraising will allow the company to scale up production of its stamps to reduce the selling price from $2.50 a stamp to fewer than 50 cents each.
SnowShoe, who recently completed the TechStars Disney Accelerator, also announced a new platform that will allow developers to more easily integrate their web pages with the stamps. Read more about SnowShoe and their latest developments on TechCrunch and Xconomy.