CE member PerBlue – a mobile and social gaming company, and PlayMob – a London based social company for gaming and doing good through games, paired last month for a unique fundraising campaign benefiting SOS Children. The virtual giving initiative resulted in a donaion of over 2500 meal vouchers for orphans affected by the droughts in Marsabit, a district in North Kenya.
During the campaign, players of PerBlue’s popular MMORPG game, Parallel Kingdom (PK) purchased the Soup Can Hat – a limited edition in-game object – using virtual currency. The hat was available for two weeks in September and sold for 550 ‘Food’, and a portion of the contribuions were then turned into real meal vouchers for SOS Children relief efforts in Kenya.
Check out the full release here and view the InfoGraphic.