PerBlue’s head of marketing Andy Gilbertson was quoted in Tech News World about Apple’s approval process for applications in the app store. From the link:
“Apple’s approval process to get into the App Store can be a mysterious one with little feedback from them, and they make no guarantees about how long your app will sit in the queue waiting to get reviewed,” Andy Gilbertson, vice president of marketing at PerBlue, a mobile game developer, told TechNewsWorld.
“When we released the latest version of ‘Parallel Kingdom,’ we tried to allot enough time for Apple’s approval process, but it ends up being a guessing game and we guessed wrong,” he said. “As a result, our Android version hit the market nearly two weeks before the Apple version was approved.”
In a game like “Parallel Kingdom” — a real-time, persistent game world — two weeks is a lifetime.
“Many of our Apple players became very frustrated that Android users were getting such a huge head start, and I’m sure we lost some players as a result,” Gilbertson concluded.