Capital Entrepreneurs member Networked Insights signed a deal with International Data Group out of Boston. Â From the article:
For marketers, social networks offer a goldmine of data about topics and brands. But there’s actually too much data to easily parse for most companies to get at the most valuable data. That’s why IDG has built Social Scout, a new service powered byNetworked Insights.
The idea is to be able to filter through some of the noise associated with social media. This in turn helps b2b marketers learn what people are saying about brands rather than just that they’re talking about them. “It’s significant that they’ve [IDG] chosen an analytical listening tool over a monitoring tool,†says Dan Neely, CEO of Networked Insights.