Networked Insights in The New York Times

Capital Entrepreneurs member company Networked Insights was featured in the New York Times this weekend in an article called Online Buzz Doesn’t Equate To Ratings.

As might be expected for a series working toward its recent much-promoted finale, “Lost” below, generated the most engagement through social media of any show from February through April, according to Networked Insights, a social media analytics company.

The statistic is the modern equivalent of water cooler conversation, and is measured by the number of online interactions posted and read about a given show. “American Idol” ranked second, and there was a steep drop-off in the social media index after that. Moreover, other shows with substantial online buzz did not have commensurate Nielsen ratings. Only four of the 10 shows in the social media ranking were also in the top 10 for ratings. Many popular shows on the social media index, like “The Simpsons,” were not even in the top 40 in Nielsen ratings.