GeoHuddle Featured as part of GE Ecomagination Challenge

Capital Entrepreneurs member GeoHuddle is currently in 4th place in the GE Ecomagination Challenge, which is one of the premier contests for alternative energy projects in the United States.  From the link:

About seven months ago, University of Wisconsin graduate students Steve Faulkner and Michael Major started GeoHuddle, a company that develops ground-source heat pumps, as part of a clean-technology competition.

“We felt that ground-source heat pumps stood out as a great technology that was proven, easy to implement and scalable,” says Faulkner, noting that their system targets new residential subdivisions in order to reduce household energy use by 60 to 70 percent and household carbon-dioxide emissions by 15 percent.

As part of the GeoHuddle mission, they want to overcome what they believe is the largest barrier keeping this sort of technology from the average suburban household—cost.