Fetch Rewards won the $10,000 Innovative Minds Prize on May 10 at UW-Madison. Fetch Rewards is a mobile application designed to reinvent the grocery shopping experience by adding several benefits to the environment. The mobile phone application lets shoppers directly scan purchases into their phones, providing a running tab of the grocery bill and automatically triggering available coupons. It also saves the shopper time at the checkout aisle.
The Innovative Minds Prize recognizes the top UW student innovation of 2013 that is best positioned for commercial development. For more, go here.