â€œIt is crazy that websites donâ€™t have policies for this,â€ says Jesse Davis, founder of Entrustet, another US-based internet service for managing digital inheritance. â€œPeople are spending real money on these accounts. They are economically or sentimentally valuable. They are real assets and itâ€™s a shame they are being overlooked.â€
Entrustet is planning to launch full services at the end of this month and has already seen high levels of interest in its beta version. About 20 per cent of visitors to the site have signed up for an account.
According to Entrustetâ€™s Mr Davis: â€œA lot of lawyers donâ€™t know what to do with digital assets. When we started talking to estate planners about it, they looked at us like we had five heads.â€