EatStreet just announced that they raised an additional 15 million dollars in funding. The series C round, which was led by VC 4490 Ventures and Lumia Capital, will make EatStreet competitive with the biggest online food ordering services on the market.
EatStreet was founded in 2010 by three UW-Madison students, and five years later they have now partnered with over 15,000 restaurants in 250 cities across the U.S. They have been able to stand out in a very crowded market by targeting restaurants in smaller cities. In addition, their service is centered around online ordering. By leaving the food delivery to the restaurants themselves, EatStreet is able to focus their attention on developing the best software solution for its users.
The latest investment round will allow EatStreet to scale their business even more, and it will also provide the capital needed to hire an additional 30 employees. You can read more about EatStreet’s latest investment round in this article on TechCrunch.